We turn customer activity data into revenue
LifecycleX is a SaaS marketing agency. We help SaaS teams increase purchases, cross-sells, upsells, and customer lifetime value by replacing generic lifecycle messaging with high-impact campaigns and automated engines.
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Discover how we've helped
SaaS teams in the past
The marketing expertise we deploy to deliver SaaS Growth
Customer Relationship Management (CRMs)
Optimized CRM workflows to track, engage, and convert leads more effectively.
Marketing Automation Software
Centralized user interactions to deliver seamless, data-driven messaging.
Email Marketing Campaigns
Automated high-converting email sequences that drive purchases and upsells.
Text/SMS Marketing
Reach users instantly with personalized, action-driven SMS campaigns.
In-App Notifications
Engage users in real-time with contextual, behavior-based in-app messaging.
Push Notfications
Re-engage customers with timely, personalized push alerts that drive action.
Marketing that influences each stage of the user's journey
We have a proven and repeatable process for success.
1. Discovery
We analyze the state of the customer's experience across: Marketing mix, sales processes, CS processes, UX, and systems.
2. Strategy & Systems
We design a high-impact marketing engines that align with user activity data, ensuring personalized, revenue-driving campaigns.
3. Implement & Enhance
We build, launch, and continuously drive your full lifecycle marketing strategy—delivering more conversions, upsells, and renewals.
"Before partnering with LifecycleX, we were capturing leads from our inbound campaigns, but didn’t have anything to nurture them along. The team’s ability to plug in with our existing CRM tools and apply our brand playbook throughout email content creation is exactly what we needed."
“The team rallied to go above and beyond to develop new tools for our indirect partners to use on their brand materials. They were easy to work with, had a great attitude and made the business as a whole better.”
“Working with LifecycleX has been great. Jon and his team are methodical and easy to work with.”
“As part of our client’s expansion into new markets, we engaged the LifecycleX team to help design and implement an automated lifecycle marketing model. Together, we’ve found new ways to optimize the marketing function and propel leads through the purchase journey.”
“With an extensive understanding of email nurturing and HubSpot, Jon consistently delivers exceptional results. If you're looking for a top-notch email professional to work with, LifecycleX is it!”
"This team is a group of passionate professionals with great problem-solving skills. I'm continually impressed with their ability to work creatively under pressure."
Ready to start working together with our team?
Have questions? We have answers
Everything you need to know about working with us to build lifecycle marketing campaigns that increase purchases, cross-sells, upsells, and customer lifetime value.
What types of campaigns does LifecycleX run?
We build lifecycle marketing campaigns that drive purchases, cross-sells, upsells, and customer lifetime value. Whether it’s email, SMS, in-app notifications, or push, every campaign is designed to increase revenue.
How do campaigns increase customer lifetime value?
Most teams focus too much on getting customers and not enough on keeping them. Our campaigns drive ongoing engagement—helping users adopt more features, make repeat purchases, and upgrade when it makes sense—so you’re not leaving money on the table.
How is this different from the default lifecycle messaging in a CRM?
Out-of-the-box lifecycle messaging is basic—usually just a few pre-set sequences that don’t change based on real customer activity data. We build campaigns that adapt, using customer activity data to trigger the right messages at the right time to push conversions, not just send emails.
Is there a way to get better results from current campaigns?
Yes. If campaigns are underperforming, we optimize them by identifying gaps, refining messaging, and introducing missing touch points. Adjustments may include rewriting sequences, refining cross-sell strategies, or improving engagement timing.
How does onboarding and user adoption work?
Onboarding campaigns focus on ensuring users complete setup, experience early wins, and stay engaged. Instead of signing up and dropping off, campaigns guide them toward meaningful platform adoption, and ultimately renewal.
How long before campaigns start driving results?
Once campaigns go live, expect to see lifts in purchases, cross-sells, upsells, and customer lifetime value. Fast launches, ongoing testing, and smart tweaks keep performance improving over time.