Turning lead activity into pipeline: How ProsperStack optimized HubSpot automation
Execution
To turn their stagnant lead funnel into a dynamic, activity-driven nurture engine, we restructured ProsperStack’s HubSpot workflows to ensure that each lead received the right level of engagement based on their actions. This meant moving away from static sequences and building a more intelligent, behavior-triggered automation system.
- Lead Enrollment Optimization – We restructured how top-of-funnel leads were categorized and enrolled in workflows, ensuring only engaged contacts received nurture sequences.
- Behavior-Driven Email Sequences – Instead of generic drip campaigns, we built intent-based email workflows that triggered based on customer actions (e.g., site visits, demo requests, and content downloads).
- Progressive Lead Qualification – We designed workflows that automatically moved leads from one stage to the next based on engagement signals, ensuring that only sales-ready leads were passed to the sales team.
- Workflow Efficiency Upgrades – We cleaned up redundant automations, consolidated fragmented workflows, and ensured a seamless flow from marketing to sales.
What our great partners say
"Before partnering with LifecycleX, we were capturing leads from our inbound campaigns, but didn’t have anything to nurture them along. The team’s ability to plug in with our existing CRM tools and apply our brand playbook throughout email content creation is exactly what we needed."
“The team rallied to go above and beyond to develop new tools for our indirect partners to use on their brand materials. They were easy to work with, had a great attitude and made the business as a whole better.”
“Working with LifecycleX has been great. Jon and his team are methodical and easy to work with.”
“As part of our client’s expansion into new markets, we engaged the LifecycleX team to help design and implement an automated lifecycle marketing model. Together, we’ve found new ways to optimize the marketing function and propel leads through the purchase journey.”
“With an extensive understanding of email nurturing and HubSpot, Jon consistently delivers exceptional results. If you're looking for a top-notch email professional to work with, LifecycleX is it!”
"This team is a group of passionate professionals with great problem-solving skills. I'm continually impressed with their ability to work creatively under pressure."