From leads to lifetime value: How VectorCare built an end-to-end engagement system
Execution
VectorCare needed more than just a basic automation setup—they needed an intelligent, full-funnel engagement engine that could convert leads efficiently while also driving long-term user retention. We designed a system that not only nurtured leads to book demos but also guided new users into active, engaged customers.
- Lead nurture automation – We built a HubSpot nurture engine that uses behavioral triggers to enroll leads in workflows, sending personalized emails that guide them toward booking a demo with the sales team.
- Intelligent email sequences – Instead of generic follow-ups, we structured email workflows based on lead activity, ensuring that engaged leads received high-intent messaging while colder leads were gradually nurtured over time.
- Onboarding and adoption automation – Once users signed up, we transitioned them into a Customer.io-powered onboarding and engagement sequence, helping them take key actions on the platform.
- Retention and lifetime value growth – Using customer activity data, we deployed targeted engagement campaigns to drive continued usage and prevent churn, reinforcing platform value and maximizing customer lifetime value.
What our great partners say
"Before partnering with LifecycleX, we were capturing leads from our inbound campaigns, but didn’t have anything to nurture them along. The team’s ability to plug in with our existing CRM tools and apply our brand playbook throughout email content creation is exactly what we needed."
“The team rallied to go above and beyond to develop new tools for our indirect partners to use on their brand materials. They were easy to work with, had a great attitude and made the business as a whole better.”
“Working with LifecycleX has been great. Jon and his team are methodical and easy to work with.”
“As part of our client’s expansion into new markets, we engaged the LifecycleX team to help design and implement an automated lifecycle marketing model. Together, we’ve found new ways to optimize the marketing function and propel leads through the purchase journey.”
“With an extensive understanding of email nurturing and HubSpot, Jon consistently delivers exceptional results. If you're looking for a top-notch email professional to work with, LifecycleX is it!”
"This team is a group of passionate professionals with great problem-solving skills. I'm continually impressed with their ability to work creatively under pressure."